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Overview

Site Analytics connects your search performance data to your content workflow. It helps you answer:
  • What is growing?
  • What is declining?
  • Which pages and queries need action?

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Core metrics

Skayle surfaces core search metrics:
  • Clicks
  • Impressions
  • CTR
  • Average position
You can track these over time and compare with previous periods.

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Performance breakdowns

Analytics views include:
  • Keyword performance
  • Page performance
  • Device breakdown (desktop/mobile/tablet)
  • Country breakdown
These views help you find where gains and losses are happening.

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Decision loop

Use Site Analytics to drive concrete actions:
  1. Find pages or keywords with declining visibility.
  2. Update or expand relevant posts.
  3. Improve internal links and metadata.
  4. Measure impact in the next reporting window.
Site Analytics is most effective when used weekly as part of your content planning cycle.